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What’s the best time to post to instagram?

Writer's picture: Christal  MarshallChristal Marshall

want to be able to get the highest peak of engagement with the most responses?


Morning commute

The morning commute from 6-9 is a peek time for people to be waiting on buses, riding subways and being stuck in traffic before work


Lunch Shift

From 11-2 is a peak time for people on their lunch breaks for 15 or 30 mins to get some social media time in.


Since lunch shift is a shorter time, longer videos or articles might be harder to digest.


Post work

After work from 5-7 before dinner is a good time to get some screen time in


night scrolling

Night scrolling before bed is from 9-11 right before lights out


Longer content might worker better during this time since people have more time to see longer videos.




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